J&B Tackle Co
Frozen Atlantic Herring (Shipping not available at this time)
Native to New England waters Atlantic Herring are an amazingly oily fish that has great attraction power. The large reflective scales of a herring make the fish attractive with flashed of reflected light. The scales also easily separated and form their own attractive chum line. Herring are not a hardy bait so they need extra care if used as a hook bait. They are most commonly used as a chucking bait.
Pro Tip: Head boats and Charter boats always use Herring mixed with the Butterfish for Yellowfin.
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